diff --git a/Jenkinsfile b/Jenkinsfile
index 5aa7067..f5b73e9 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -11,11 +11,7 @@ pipeline {
                 script {
                     maintainer = maintain()
                     imagename = imagename()
-                    if (env.BRANCH_NAME == "master") {
-                       tag = "latest"
-                    } else {
-                       tag = env.BRANCH_NAME
-                    }
+                    tag = tag()
                     if (!imagename) {
                         echo "You must define imagename in common.bash"
                         currentBuild.result = 'FAILURE'
@@ -75,8 +71,12 @@ pipeline {
             steps {
                 script {
                     docker.withRegistry('https://registry.hub.docker.com/', "dockerhub-$maintainer") {
-                        def baseImg = docker.build("$maintainer/$imagename")
+                        def baseImg = docker.image("$maintainer/$imagename:$tag")
                         baseImg.push("$tag")
+
+                        if (env.BRANCH_NAME == "master") {
+                            baseImg.push("latest")
+                        }
                     }
                 }
             }
@@ -110,6 +110,11 @@ def imagename() {
     matcher ? matcher[0][1] : null
 }
 
+def tag() {
+    def matcher = readFile('common.bash') =~ 'tag="(.+)"'
+    matcher ? matcher[0][1] : latest
+}
+
 def handleError(String message) {
     echo "${message}"
     currentBuild.setResult("FAILED")
diff --git a/common.bash b/common.bash
index f61b220..566bdd9 100644
--- a/common.bash
+++ b/common.bash
@@ -1,3 +1,3 @@
 maintainer="tier"
 imagename="midpoint"
-tag="latest"
+tag="4.3.2-SNAPSHOT"
diff --git a/demo/extrepo/docker-compose.yml b/demo/extrepo/docker-compose.yml
index ae4ad6a..48faab3 100644
--- a/demo/extrepo/docker-compose.yml
+++ b/demo/extrepo/docker-compose.yml
@@ -2,7 +2,7 @@ version: "3.3"
 
 services:
   midpoint_server:
-    image: tier/midpoint:latest
+    image: tier/midpoint:${tag:-4.3.2-SNAPSHOT}
     ports:
       - 8443:443
     environment:
diff --git a/demo/grouper/docker-compose.yml b/demo/grouper/docker-compose.yml
index 9e1e724..fd875a0 100644
--- a/demo/grouper/docker-compose.yml
+++ b/demo/grouper/docker-compose.yml
@@ -188,7 +188,10 @@ services:
      - midpoint_data:/var/lib/postgresql/data
 
   midpoint_server:
-    build: ./midpoint_server/
+    build:
+      context: ./midpoint_server/
+      args:
+        tag: ${tag:-4.3.2-SNAPSHOT}
     depends_on:
      - midpoint_data
     ports:
diff --git a/demo/grouper/midpoint_server/Dockerfile b/demo/grouper/midpoint_server/Dockerfile
index 34ce0cd..b63eeb3 100644
--- a/demo/grouper/midpoint_server/Dockerfile
+++ b/demo/grouper/midpoint_server/Dockerfile
@@ -1,4 +1,6 @@
-FROM tier/midpoint:latest
+ARG tag=4.3.2-SNAPSHOT
+
+FROM tier/midpoint:${tag}
 
 MAINTAINER info@evolveum.com
 
diff --git a/demo/postgresql/docker-compose-tests.yml b/demo/postgresql/docker-compose-tests.yml
index b0c2363..4629675 100644
--- a/demo/postgresql/docker-compose-tests.yml
+++ b/demo/postgresql/docker-compose-tests.yml
@@ -20,7 +20,7 @@ services:
      - midpoint_data:/var/lib/postgresql/data
 
   midpoint_server:
-    image: tier/midpoint:latest
+    image: tier/midpoint:${tag:-4.3.2-SNAPSHOT}
     ports:
       - 8443:443
     environment:
diff --git a/demo/postgresql/docker-compose.yml b/demo/postgresql/docker-compose.yml
index 5bab706..834a599 100644
--- a/demo/postgresql/docker-compose.yml
+++ b/demo/postgresql/docker-compose.yml
@@ -17,7 +17,7 @@ services:
      - midpoint_data:/var/lib/postgresql/data
 
   midpoint_server:
-    image: tier/midpoint:latest
+    image: tier/midpoint:${tag:-4.3.2-SNAPSHOT}
     ports:
       - 8443:443
     environment:
diff --git a/demo/shibboleth/docker-compose-tests.yml b/demo/shibboleth/docker-compose-tests.yml
index 682d69a..42ee0f6 100644
--- a/demo/shibboleth/docker-compose-tests.yml
+++ b/demo/shibboleth/docker-compose-tests.yml
@@ -20,7 +20,10 @@ services:
      - midpoint_data:/var/lib/postgresql/data
 
   midpoint_server:
-    build: ./midpoint_server/
+    build:
+      context: ./midpoint_server/
+      args:
+        tag: ${tag:-4.3.2-SNAPSHOT}
     ports:
       - 8443:443
     environment:
diff --git a/demo/shibboleth/docker-compose.yml b/demo/shibboleth/docker-compose.yml
index ba05efc..eb68f4f 100644
--- a/demo/shibboleth/docker-compose.yml
+++ b/demo/shibboleth/docker-compose.yml
@@ -17,7 +17,10 @@ services:
      - midpoint_data:/var/lib/postgresql/data
 
   midpoint_server:
-    build: ./midpoint_server/
+    build:
+      context: ./midpoint_server/
+      args:
+        tag: ${tag:-4.3.2-SNAPSHOT}
     command: /usr/local/bin/startup.sh
     ports:
       - 8443:443
diff --git a/demo/shibboleth/midpoint_server/Dockerfile b/demo/shibboleth/midpoint_server/Dockerfile
index 34ce0cd..b63eeb3 100644
--- a/demo/shibboleth/midpoint_server/Dockerfile
+++ b/demo/shibboleth/midpoint_server/Dockerfile
@@ -1,4 +1,6 @@
-FROM tier/midpoint:latest
+ARG tag=4.3.2-SNAPSHOT
+
+FROM tier/midpoint:${tag}
 
 MAINTAINER info@evolveum.com
 
diff --git a/demo/simple/docker-compose.yml b/demo/simple/docker-compose.yml
index 8f4766e..a72594a 100644
--- a/demo/simple/docker-compose.yml
+++ b/demo/simple/docker-compose.yml
@@ -17,7 +17,7 @@ services:
      - midpoint_data:/var/lib/postgresql/data
 
   midpoint_server:
-    image: tier/midpoint:latest
+    image: tier/midpoint:${tag:-4.3.2-SNAPSHOT}
     ports:
       - 8443:443
     environment: